The City of West Hollywood has unveiled the latest lineup for its Moving Image Media Art (MIMA) program—six new digital artworks will take over billboards along the Sunset Strip from October 1, 2025, through January 31, 2026.
Presented every hour (some every 30 minutes), the featured pieces transform high-traffic intersections into immersive moments of visual storytelling, touching on themes from grief and shapeshifting to climate change and cosmic time. Full artist bios are available at go.weho.org/mima.
What to Watch and Where:
“Sundown” by Isabel Beavers
8497 Sunset Blvd (The Now) — On the hour
An atmospheric meditation on loss and transformation, using 3D visuals of oceanic clouds and storms. Best viewed from the southeast corner of Sunset and La Cienega.
“Various Untitled Works” by Diana Thater
8501 Sunset Blvd (Sun Cienega) — Every 20 minutes
A time capsule from a pre-wildfire garden in Altadena, shifting between earth and sky with photo-reactive blooms and changing light.
“As Above” by Maya Kell-Abrams & Adam Agostino
8730 Sunset Blvd (The Whorl) — On the hour
A layered visual journey that plays with perspective and travel, originally conceptualized with artist Sadie Wilking.
“Lost Mind” by Sara Silkin
8743 Sunset Blvd (Invisible Frame) — On the hour and half-hour
A surrealist dance film that captures the emotional cycles of bipolar disorder, based on the artist’s personal story.
“MORPH” by Nina McNeely
8775 Sunset Blvd (Sunset Spectacular) — On the hour and half-hour
A shapeshifting performance using projection mapping and choreographed movement to summon deities, animals, and pop-surreal visuals.
“Natural Forces” by Noper
9157 Sunset Blvd (Streamlined Arbor) — On the hour and half-hour
A chaotic, hallucinogenic lens on climate change that blends emotion, technology, and abstraction.
MIMA is curated by the City’s Arts Division under the Art on the Outside program in partnership with the Sunset Arts and Advertising Program. It supports artists through funding and visibility on some of LA’s most iconic signage.
For more on the program or how to apply for future MIMA cycles, visit weho.org/arts or contact Arts Manager Rebecca Ehemann at rehemann@weho.org or (323) 848-6846.
Access support: Dial 711 or 1-800-735-2929 (TTY) for California Relay Service.
I like the digital billboards, they give us a good feel of being the the 21st century and, better yet it’s NOT all commercialized👏, there is some very socially responsible art here. LED technology is only improving and the cost of giant 4K screens is coming down. West Hollywood could rival DTLA in digital billboard art.
Welcome to Las Vegas. All to fund some cc campaigns.
In my opinion, these “media art” installations are distractions that wants us to look at while we should have our eyes on safe driving. The hypocrisy of a city wanting safe roads for all while advertising these moments as an extreme benefit to the city is nothing more than propaganda. Mother Nature’s artistic beauty is being lost.
Yes, you are right…it is hypocrisy at the highest level! Actually, it’s money versus safety! These billboards bring in a ton of money to the city. So they’re willing to sacrifice the safety of drivers and pedestrians in order to fill their coffers with advertiser and developer dollars. It seems that the only ones whose safety they care about are bicyclists!
But I have a feeling that that’s all about money too!