The West Hollywood City Council moved forward with plans for a weekend “entertainment shuttle” on Monday.
The council started the bidding process to find a shuttle service provider for a 6-month pilot program, which will run from July 1 through December, and approved paying Symblaze Inc. $17,000 for branding and marketing (council members voted 4-0, with Councilmember John D’Amico abstaining).
The shuttle, approved in April, will make 15-minute runs from Doheny Drive to Fairfax Avenue along Santa Monica Boulevard with a detour to the West Hollywood Public Library parking deck on San Vicente Boulevard. It will operate on Fridays and Saturdays from 8 p.m. to 3 a.m.
If possible, the council asked that a “demonstration vehicle” be available for the LA Pride Parade on Sunday, June 9.
The expected cost for the six-month pilot program is $93,000, which does not include marketing and branding costs.
The entertainment shuttle only serves the city of West Hollywood. Hollywood, Silver Lake, and downtown are in Los Angeles city limits. Different jurisdictions.
I agree with Andres – connecting to Hollywood/Highland will open up West Hollywood’s nightlife to lots of people in Hollywood, Silver Lake, and even Downtown who don’t like the current encouragement of drunk-driving.
There’s no reason why this shuttle shouldn’t stop at the Hollywood/Highland Red Line Station.