In partnership with Design LA Magazine, the West Hollywood Design District will present two art events, “A Melrose Block Party” and “Art After Dark” at La Peer Hotel on Saturday for Frieze LA, an art fair in Los Angeles bringing together 70 contemporary galleries from across the city and around the world.
“We are so proud to welcome Frieze LA to West Hollywood’s Design District during its inaugural year in Los Angeles,” said Gulla Jonsdottir, architect and designer and the arts chair for the Design District. “Frieze will add more energy to our already colorful destination through the beautiful works of art and design displayed by the District’s expertly curated collection of galleries which will be showcased during ‘A Melrose Block Party’.”
“We are elated to be one of the hotel sponsors for Frieze LA during its first year in Los Angeles,” said La Peer Hotel General Manager Nick Rimedio. “We hope that La Peer will serve as a starting point for attendees of the art fair to explore L.A.’s most walkable neighborhood with its iconic West Hollwood mix of art, fashion, cuisine and night life. Art After Dark is a true celebration of the Design District in homage to Frieze LA, bringing together a great lineup of artists as well as our renowned restaurants in Cecconi’s, Craig’s, Gracias Madre and Viale Dei Romani by Case Lane.”
A Melrose Block Party
Kicking off the day, A Melrose Block Party will invite art enthusiasts and Frieze LA attendees to explore Melrose Avenue, from San Vicente Boulevard to Norwich Drive, from noon to 5 p.m. on Saturday. Special exhibits and live events during the “party” include Andy Warhol’s “Three Decades of Fame” at Hamilton-Selway Fine Art; “Karin Catt: A Mini RetroSpecs-tive!” and “The Art of Color: 1970-1980 Rare Christian Dior Frames” at Retrospecs; calligraphy demonstration by Kathy Tanabe, yoga, cyro facials and more at Soolip, outdoor displays and special yoga experience at Rugs by Woven. There also will be a Valerie von Sobel book signing of “American Originals” at Robert Kuo and on exhibit at Dennenberg Fine Arts.
Food and beverages during the celebration includes In-N-Out Burger, Lead Apron, Mad Hatter Tea Party by Valerie Confections, Synergy Organic Kombucha and Marcel Belgian Waffle Truck. The event is open to the public.
Art After Dark at La Peer Hotel
Following the Melrose Block Party, step into La Peer Hotel for “Art After Dark” in collaboration with West Hollywood Design District and Design LA Magazine. The private cocktail party will feature live paintings and print signings from artists curated by Sur le Mur and the principal designer of the hotel, Gulla Jonsdottir. Artists on display will include RISK, Blek le Rat, Robert Vargas, Lionel Deluy, Billy Zane, Val Kilmer, James Peter Henry and Andrew Haagen.
In addition, pieces from Jonsdottir’s one-of-a-kind furniture line will be on display. From 5 to 8 p.m. there will be available cocktails and small bites by Cecconi’s, Craig’s, Gracias Madre and Viale dei Romani (the signature restaurant by Casey Lane onsite at La Peer Hotel). Guests can RSVP to Atelier@GullaJonsdottir.com.
For more information visit www.visitwesthollywood.com/stories/frieze-los-angeles, or contact Jim@visitwesthollywood.com.
