Berlin-based operator will invest approximately $7 million to build out the 24-hour location in West Hollywood.
John Reed Fitness, with 40 locations around the globe, is coming to West Hollywood taking over the 24-hour fitness location at 8612 Santa Monica Blvd.
Plans are already working their way through West Hollywood City Hall are on final approvals, with construction scheduled to commence in early 2022.
The plans call for the addition of a 1,000-square-foot juice bar located on Santa Monica Blvd. with outdoor seating as well as live DJs and special events. (UPDATE: per corporate office, there are no current plans for alcohol service and the plans for pool area to be expanded do not include an infinity pool as originally stated)
From the company website: The John Reed clubs turn your workout into an experience: innovative training opportunities, exceptional design elements from all over the world, live DJs and exclusive member events create a mix that will move and motivate you time and time again. John Reed is more. More than you expect.
Currently there are over 40 John Reed International Fitness Centers around the world, with clubs in Germany, Austria, France, Switzerland, Turkey, Italy, Hungary, Netherlands, Czech Republic and the United States.
There is currently one John Reed Fitness Center in Los Angeles located at 1200 S. Hill Street. The West Hollywood location is expected to be the corporate headquarters for the entire USA.
RSG Group is the largest fitness operator in the world. Recently RSG acquired the global rights to Gold’s Gym, and also owns the McFIT, the John Reed family (John Reed Fitness Music Club, John Reed Women’s Club, John & Jane’s, The Reed), High5 along with Gold’s Gym, the most well-known fitness brand in the USA, online workouts Cyberobics, the fitness planner app LOOX, the unique training experience Master of Enthusiasm, our own sports nutrition Qi², our in-house model agency McFit Models, Pearl Management, artist management agency Tigerpool that represents fashion label Marcell von Berlin and street artist Ron Miller, exclusive cake brand Steven Baker and The Mirai.
24-hour Fitness is currently on a month-to-month lease. The facility is expected to be closed for four to six months during the construction phase.
[…] which over the past two years has lost the 24-Hour Fitness and the Wing working space. The John Reed Fitness Center set to replace the gym remains under construction more than a year after it was […]
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Between the proliferation of boutique personal training gyms and trendy lifestyle clubs it is growing ever more difficult to find a straight forward affordable place to workout. Personally, I couldn’t care less about flashy decor, DJs, apparel, dinning/drinking, trendsetting trainers, and cutting edge classes. I don’t want to be part of a “scene”, I just want to workout.
I couldn’t agree more!
Really? Have you even tried working out at the park or at home? You better get over it and find a solution because your neighborhood is getting more and more expensive to live. I don’t even know why you insist in living there.
I took the virtual tour of the dtla website. Honestly, the place is like a nightmare or acid trip. The walls are filled with clutter and nothing there really appeared to inspire the athletic physique. If they are going to use art, then understand the body as art too. The gym is basically a large industrial space filled with stupid, trendy or weird furniture along with jarring vegas style lighting. I expected to see a lava light somewhere My biggest concern is that there were a number of senior citizens that used 24hr fitness during the day and in the… Read more »
I was wondering the same thing?
Who will be able to afford to go there?
Will the new occupants replace the coffin like elevator with something reasonable? I somehow doubt it.
Yay!!! I love John Reed DTLA. Unfortunately, I recently moved from Hollywood to WeHo and haven’t been able to make it out there in nearly two months, so I had to cancel. Can’t wait!!!
Nice but not really. That 24Hr gym was like a bath house! The showers, the sauna room! So exciting to go there on Sundays for so many years. I wonder if the new gym will have a sauna and showers with no dividers….that would be hot!
Yes me too! And no old dudes gawking at you in the sauna!
This is such sad news. I have gone to 24 hour fitness for the entire 13 years I’ve lived in West Hollywood. I regularly bump into other West Hollywood people whom I know, and get the opportunity to chat and catch up. 24 hour fitness is the last affordable gym left in West Hollywood. What I like about West Hollywood is its neighborhood feeling and we keep getting the overly ritzy destination places like Bottega Louie which I personally am not attracted to. Every year it seems another neighborhood-serving restaurant gets displaced for a fancy overpriced trendy place.
You went to that gym for 13yrs and you NEVER saw anyone having sex in the mens showers? Or jerking off in the sauna?
Bottega Louie is an asset to the neighborhood, and took over a defunct dance studio. They are highly successful and have had a location downtown LA for years. Bad analogy choice. Seems 24 Hours couldn’t pay the kind of rent the new place will pay. It is sad, because they really were the only moderately priced gym in town. I wish LA Fitness would come in somewhere.
I agree – I had my membership with 24 hour fitness since 2000 – and now, this location is gone, as is the one at the Arclight. I guess it’s time to cancel – and I had such a great monthly rate 🙁
Join the Hollywood YMCA. Affordable and no BS.
….YMCA? How much a month?
Your teaser ad in your email blast contains a typo regarding this story [see attached screenshot]. You need a proofrreader, Larry!
Looks like you won’t be getting the job, Thom!
the sunday emails are sent out by a volunteer. thank you.
Most WH home owners don’t go anywhere near that part of town. Any change is good in that area.
There you go again – making inaccurate generalizations about the entire city population. Many residents frequent the businesses on Santa Monica Blvd. And 24-hr fitness was a more moderate priced alternative to boutique gyms.
sure many do…….but a lot do not.
Baloney, you have no idea what you are talking about.
I agree with you
I don’t know who this Ham guy is, but his comment is patently false. Starbuck’s, Trader Joe’s, Fresh Brothers, and many other businesses are in the same area. I had business in Union Bank, and was there for a while and so many people walked by the windows. Absurd.
WHO WANTS TO GO TO A BATH HOUSE DISGUISED AS A GYM????