Eagerly awaited by some, long feared by others, the popular streetwear store Supreme promises to draw new faces to the neighborhood when it opens its new flagship store at 11 a.m. today in the former Tower Records on Sunset Boulevard.
The new store, located at 8801 Sunset Boulevard in West Hollywood, boasts an 8,500-square-foot space that features a floating skate bowl created by Steven Badgett’s Simparch, as well as art installations by Mark Gonzales, Nate Lowman, Josh Smith, Fuck This Life, and Neckface.
Supreme was previously located on Fairfax Avenue in Los Angeles for 19 years.
The store’s operating hours are between 11 a.m. to 7 p.m. Monday through Saturday and from noon to 6 p.m. on Sunday.
Photos courtesy of Jerome Cleary
Seeing the photographs caused me to nod off. When it was just a deserted Tower Records, I found that version more appealing. They could have made a landmark out of it if they had only maintained it the original yellow and red.
Tower Records could have become a landmark and perhaps hosted a series of small acoustic events. Having a door mat out for riff-raff gorging on meaningless overpriced merch is no path forward for the community although it may for the moment, one for the owners.
LOL at all those future welfare cases wasting their money on that worthless stuff. Ah the power of advertising
This is the type of economic vitality Sep Shyne states she is interested in bringing to the Sunset Strip. So says one with no knowledge of business and/or sophistication.
[…] Supreme opens on Sunset Strip […]
Another class act for Billboard Alley aka the once legacy Sunset Strip. Shop at your own risk and look out for armed robbers. In one of the most dangerous cities in California. Now training the population on how to do with active shooters. You can’t make this stuff up.
“draws new faces to the neighborhood”. Get ready to duck & cover.
Would have been nice to have had something Tower Records present/displayed
another riff-raff magnet.
I fell asleep looking at the photos. I liked it better as an empty old Tower Records. They should have just kept that place yellow and red and established it as a landmark.
Looking at these pictures, it just seems like there’s an awful lot of empty floor space and very few clothing items. Or am I wrong? Do they need all that floor space for the hordes of people who will be coming in and fighting to get those few items?
I just don’t think it will be successful. Supreme isn’t seen as cool anymore as their demographic has aged and young people don’t want to wear old people clothes. Hopefully they’re gone within a year.
WeHo gays in their 50s are still wearing Diesel t-shirts and Andrew Christian undies, so there’s a demographic for everything in these parts.
Maybe if we got in line it was discourage people from shopping there. Might as well put my gay senior powers of invisibility to good use.
Danger Zone. Why make yourself a target?
Steve, stop! I like your style, you’re cooler than any of these people in line, and you can’t buy it anywhere.
Given the problems at the Fairfax location these are bound to be exponentially greater. It’s the culture they project as street fashion.
Unimpressed.