Emser Tile has released a video in celebration of 55 years in business that offers a glimpse into the company’s history and day-to-day business.
Founded in 1968, Emser Tile has grown to include 78 showrooms nationwide, four strategically placed distribution centers, and a corporate office building that is considered a cultural icon and a historic landmark in West Hollywood. The Emser team has grown to over 1,000 employees, many of whom have been with the company for a decade or more, including Emser CEO and President, Carl Delia who began his career with the company in 1987.
The Emser Tile Building, located at the corner of Santa Monica Boulevard and Olive Drive in West Hollywood, is a towering structure that dwarfs everything around it. Built in 1925, this building originally served as the West Hollywood location for the Bekins moving and storage company. Bekins wanted to distinguish itself from competitors by being the first to provide insurance, guaranteed delivery times, and locations on both coasts. The architecture of their facilities was designed to help deliver these higher standards of service. Aware of customer concerns about the flammability and impermanence of the mostly wooden structures of the time, Bekins hired structural engineers to design fireproof steel-reinforced concrete buildings. These tall and muscular new structures, rising above the smaller buildings around them, were designed to reassure customers that their belongings were well protected.
The building also made a major appearance in the film Lethal Weapon.
Up until maybe 20 years ago it was Emser Carpet and Tile. When they discontinued selling carpets, it was removed from the sign atop the building. Also, there is a rather famous scene in the first Lethal Weapon movie with Mel Gibson and others on the top of the building. If you look closely, you can see a laundromat that used to be located acrsoss the street on Santa Monica Blvd.
Here it is:
Im sorry we do not post video ads and links which may contain malware.
I have NO idea how this relates to my comment about Emser.
I understand your confusion. I sent a YouTube link to the Lethal Weapon scene where Mel Gibson jumps off the roof of Emser and what we are reading is WeHoVille’s message to me explaining why they are not posting it.
Yes i tried to post an explanation for your knowledge, we dont post you tube video with ad links.
Thanks so much for the clarification.
I was living on North Flores at the time the movie, Lethal Weapon, was being shot. I remember seeing the production crew set up around the building. BTW, the building was originally built for storage of furniture that had been moved by Bekins.
Interesting, but hmmm, I’m not aware of them supporting local WEHO charities
Is there some law or some rule that anyone doing business in West Hollywood should/must support local charities? What are these local charities you’ve decided are worthy of being supported by businesses? Do you feel it should be some kind of requirement to hand over money to local charities? Who gets to decide which charities are worthy and which are not worthy? No wonder most of America hates us and paves the way for a mad man like T***p can get elected.
“No wonder most of America hates us”
Says who?
Seems you didn’t watch the whole
video
“the architecture was designed to deliver higher standards of service”
“reassurance to customers”, “fireproof steel reinforced concrete buildings”.
These attributes were important in also delivering an aesthetically attractive building to the community. All aspects of quality checked the right boxes.
Also at 3636 Beverly Blvd. now owner by Public Storage at Beverly & Vermont.