Family and friends are banding together to help out Nicole Stevens, a respected local businesswoman and cannabis marketing consultant who was severely injured in a scooter accident last month on Santa Monica Boulevard in West Hollywood.
On the afternoon of December 29, Stevens, known for her work in the cannabis industry, was struck by a fast-moving electric scooter while working at Medmen on Santa Monica Boulevard. The accident, described as both horrific and preventable by witnesses, left Stevens with serious injuries including skull fractures and brain trauma, leading to seizures and post-concussive amnesia.
Carrie Brown, a retired teacher and part-time employee at Medmen, witnessed the accident. “It was devastating,” Brown said.
Friends and family have launched a GoFundMe campaign to help cover Stevens’ medical expenses. The campaign, organized by Loely Burgos, founder of PlantEDG and close friend of Stevens, emphasizes the immediate need for financial assistance due to the extensive nature of her injuries. “Nicole has a long road of physical therapy and occupational therapy ahead,” Burgos said. “The medical bills are going to be a huge burden for her family, and we want to do everything we can to help.”
The campaign has so far reached $1,995 toward its $30,000 goal.
The Stevens are well-regarded in the local cannabis industry, having run the first medical dispensary in the Santa Barbara area. Their commitment to supporting licensed brands has earned them a strong network of friends and professional acquaintances, many of whom are now rallying to support one of their own in this time of need.
The GoFundMe page also notes that all funds raised will go directly to Nicole and her husband, Pete Stevens, with the organizers not collecting any funds. As the community bands together, there is a growing call for action to prevent similar accidents in the future. Residents hope that the city council will take steps to ensure the safety of pedestrians, particularly in high-traffic areas like Santa Monica Boulevard.
“West Hollywood is one of the best walkable neighborhoods in all of our county,” Brown said. “It’s one of my favorite things about our great city. For our sidewalks to become unsafe would be a great loss.”