Represent opens flagship store in WeHo

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Represent opened its first-ever permanent storefront Thursday in West Hollywood.

The British streetwear label’s new location at 461 North Robertson Blvd. will function as the principal office and flagship store for the brand.

Spanning more than 3,100 square feet, this establishment marks the beginning of Represent’s plan to launch three new retail sites over the course of the year.

The store showcases the full range of Represent’s collections, including the special Robertson capsule collection. The store’s design features custom-made fixtures and furnishings from Restoration Hardware.

Los Angeles has long been a source of inspiration for Represent’s founders, brothers George and Mike Heaton. 

“L.A.’s influence is evident in our brand’s essence,” the brothers wrote in a statement. “As we aim to deepen our roots in the American market, establishing a base, a community, and a team in the U.S. while engaging directly with our customers was a strategic move. Choosing L.A. for our first store felt perfectly aligned with our vision.”

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Since its inception in 2011, Represent has evolved into a globally recognized brand, amassing a significant international following through its retail and pop-up experiences. 

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Kevin
Kevin
24 days ago

Brilliant. Really a cutting edge brand and great for Weho to be home to their flagship store.

:dpb
:dpb
25 days ago

Wonderful for West Hollywood and Los Angeles, respectively. New store, new blood in the neighborhood. When so many shops are closing and moving out, it’s wonderful to see new stores and restaurants coming into Weho.
Wishing them the very best of luck and stamina to stay put.

Joshua88
Joshua88
25 days ago

O blimey, another store opening???!!!

Good luck, Represent!

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