West Hollywood’s Business License Commission is set to conduct a public hearing tonight regarding Barry’s Bootcamp LLC’s request to relocate its Extended Hour Business License. The proposed move from 1106 La Cienega Boulevard to 8383 Santa Monica Boulevard aims to allow the fitness center to continue its early morning operations.
In 2006, Barry’s Bootcamp obtained license #EXT-002929, enabling it to offer fitness classes starting at 5 AM. With its recent move to Santa Monica Boulevard in March 2024, the business seeks to maintain its operation hours, including the smoothie bar within its premises.
Operating from a city-owned commercial parking structure, Barry’s Bootcamp’s proposed hours are from 5 AM to 9 PM on weekdays, and 7 AM to 5 PM on weekends. This location, surrounded by both commercial and residential areas, currently operates under an interim license pending the commission’s decision.
The application follows West Hollywood Municipal Code requirements, emphasizing sufficient off-street parking, neat premises appearance, crime and loitering prevention, and minimum noise and light disruption. The new site, within a parking structure boasting 165 spaces, underwent remodeling in February 2024.
Despite the business’s security measures, including 18 surveillance cameras and trained staff, a waiver for the mandatory security guard requirement has been requested. This request is based on the business’s limited hours within the extended operation time frame. City staff, however, has clarified that it cannot grant such waivers, leaving the decision to the commission.
Past interactions with law enforcement have been minimal, with only a false alarm reported in the last year and a history of three noise complaints at the former location. These factors contribute to the staff’s positive recommendation for the license’s relocation, underlining the minimal anticipated impact on the surrounding community.
The commission’s decision will also consider the business’s commitment to adhere to all operating requirements, including the potential continuation or modification of security guard conditions.
Barry’s is a fantastic addition to that stretch of SMB. While I don’t believe they should be required to have full-time security, there are A LOT of homeless wandering around that area (Basix, in particular, has become a de facto shelter, as has the lobby of the parking structure). The entrance to the new Barry’s is very exposed, so if they don’t have security they do need to be vigilant about the likelihood of disruptions from this population. and protect themselves accordingly.
Give it to him.
Barry’s is one of the most popular fitness brands all over the world and it started in West Hollywood. Their new space is stunning and spacious compared to the original one. Great location too.
I hope the commission grants their request.
There is plenty of parking in the structure and the need for “security” seems a bit over wrought. This is a great tenant and neighborhood serving business so I hope the Biz License Commission votes in favor of any changes to accommodate our tenant.