Construction is underway at Beverly Center Gold’s Gym

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Gold’s Gym SoCal has announced that construction is underway for its newest location at the Beverly Center, 8500 Beverly Blvd. in Los Angeles. The 33,000-square-foot facility is set to open in spring 2025.

The 24-hour gym will feature equipment such as Gym80 and Booty Builder machines, a playground turf area for functional and agility training, and dedicated spaces for cardio and free weight workouts. Additional amenities include a juice bar, a steam room, a sauna, and two-hour on-site parking validation for members.

“Beverly Hills has always drawn in health-conscious locals and visitors who prioritize their well-being, making it the ideal spot for Gold’s Gym SoCal’s newest location,” said Brian Morris, Executive Vice President of Gold’s Gym SoCal.

The Beverly Center location will be the 24th club in the region. Additional details about the facility will be released closer to the opening date.

From the company: Prospective members can lock in the lowest pre-opening rates available as part of a one-day Black Friday sale on November 29, 2024, with an annual monthly membership fee of $54 (MSRP $100). 

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Update from the company: For Black Friday, our promotion will be a monthly fee of $54, discounted from the MSRP of $100 per month. This should help clear up some confusion among readers as we mistakenly used the word annual rather than monthly in the original press release. 

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WeHo Mary!
WeHo Mary!
25 days ago

Who cares about initiation fees, which one will be the most cruisy? This one, or the one in Hollywood?

Nate Goodall
Nate Goodall
26 days ago

Everyone understands the 54 dollars a year is a ONCE A YEAR FEE. A five dollar black Friday savings. Not your monthly dues. It’s no deal. its same cost if you signed up today online at Cole.

Always. Always. Go to the gym location when it opens, get their lowest offer, walk away and wait. Just did it with crunch BF Offer. 63 a month went down to 45 a month with 7 day access to classes at the sunset location. Don’t ask me who gave me the deal she made me swear not to tell….shhhh

Marty
Marty
26 days ago

Brandon, are you certain it isn’t $54/mo?

john
john
27 days ago

It would seem there has to be some other cost. If 1,000 people join for $54 a year that is $54,000 and future signups would be limited after so many do the $54…not even enough to pay employees for 6 months given it’s open 24 hours. Rent, utilities, etc. Doesn’t add up.

Rodrigo
Rodrigo
26 days ago
Reply to  john

Sounds like that’s just the annual membership fee, not the monthly dues.

Morty
Morty
25 days ago

Brandon, you might want to double check this for clarification. I don’t think this is their membership cost it’s an added fee on top of the gym membership. If the MSRP is only $100 it’s definitely not for a gym membership. There are dues and there is what is called an annual fee. It would make no sense for them to give away annual memberships for $54 at a brand new location even if it’s a Black Friday special. I’m sure you want your readers to get the most accurate information. Thanks.

Chris L
Chris L
23 days ago

Anything that you get “From The Company” and post without skepticism is a commercial. It’s marketing. Return to them and ask the necessary questions, Brandon.

Angry gay pope
27 days ago

As far as I know the original Gold’s Gym bldg. in Venice is still there, marquee fading. Nobody wants to change it for posterity’s sake.

golds_gym_venice_old
LivingInWEHO
LivingInWEHO
27 days ago

What! Only $54 for one year!

Morty
Morty
27 days ago

This is fantastic news! Congrats to the Banos brothers.

Joshua88
Joshua88
27 days ago

Run, don’t walk, to that Black Friday $54 annual membership sale.
Whatta steal!!!!!