West Hollywood City Council will meet Monday to review a new agreement with Tennacity, LLC., for managing pickleball and tennis programs at Plummer Park and West Hollywood Park. The proposed three-year contract, with options for two additional one-year extensions, would allow Tennacity to continue overseeing lessons, tournaments, reservations and other operations for the city’s pickleball and tennis facilities.
West Hollywood has contracted with Tennacity since 2021 for these services, which include private and group lessons, special events and free-play and paid court reservations. Tennacity also operates a pro shop at Plummer Park, providing equipment, supplies and refreshments for players. The company pays the city a portion of its earnings, guaranteeing a minimum of $40,000 annually, consistent with previous agreements.
Pickleball’s growing popularity led the city to add several courts at its parks. Plummer Park has five pickleball courts, two mixed-use tennis and pickleball courts, five standalone tennis courts and one mixed-use paddle court. West Hollywood Park, located on top of the parking structure next to the Aquatic and Recreation Center, has six pickleball courts and three mixed-use tennis courts. Players can reserve courts for free or through paid reservations, depending on the schedule.
The city initiated a competitive bidding process in January 2024 to ensure the best service for its pickleball and tennis operations. After contacting 32 companies and individuals, the city received nine formal proposals. A selection panel evaluated applicants based on experience, financial stability and plans for programming. Tennacity ranked highest and was recommended for the new contract. Their proposal includes continuing current operations while addressing new community feedback.
To gather input from residents and players, the city and Tennacity conducted outreach that included focus groups, online surveys and public meetings. Over 30 people applied to join the focus groups, with 17 participating in three separate sessions. Participants noted positive aspects of the programs, such as a strong sense of community, a variety of programs and engaged coaches. Areas for improvement included upgrading courts, increasing the number of available courts and enhancing the PlayByPoint reservation app.
An online feedback form allowed players to share opinions anonymously. Of the 65 responses received, most expressed satisfaction with the programs, though concerns about court availability and facility conditions were noted. Public meetings gave residents an additional forum to provide feedback, with several attendees voicing support for Tennacity’s operations.
Since July 2024, Tennacity has introduced new programs and events, including free clinics for wheelchair users and players with disabilities, LGBTQ-focused tennis events and holiday-themed pickleball tournaments. The company has also expanded its leagues and added new classes to meet demand. Tennacity’s pro shop at Plummer Park now offers an expanded selection of rackets, balls and other equipment, as well as additional refreshments. The company has also partnered with local organizations to host charity events and created new opportunities for players of all skill levels to participate in social and competitive activities.
Financially, the contract would continue providing a steady revenue source for the city, with Tennacity paying either $10,000 per quarter or 8% of its gross proceeds, whichever is greater. These funds will support the maintenance and improvement of the city’s parks and recreational facilities.
Sustainability and inclusivity remain priorities for the city’s recreation programs. Tennacity will be required to follow recycling guidelines and maintain proper health permits for selling food and drinks at the pro shop. The company has committed to creating programming accessible to people of all abilities and backgrounds.
The city and Tennacity have outlined goals for the future, including upgrades to the courts, such as resurfacing and improved lighting and adding more courts to meet demand. Plans also include more social events, formal feedback systems for players and expanded adaptive programming for people with disabilities. These measures aim to address areas of concern and ensure the city’s pickleball and tennis programs meet the needs of the community.
Tennacity’s performance during its current contract has met the city’s expectations, according to city staff. The company has worked collaboratively with the city to adapt to feedback and improve services. If approved, the new agreement will take effect on January 1, 2025. City Council will decide whether to proceed with the contract at its upcoming meeting.
What a racquet! Is there some way of handing this lucrative business over to someone who really needs it? If you look at their website, these people belong at a country club somewhere, not getting rich from overcharging the working class citizens of WeHo!
They do a solid job