The five-story project would replace four two-story apartment buildings that currently are boarded up and empty. Construction is slated to begin this coming fall.
Oak Coast CEO Matthew Heslin, in an interview with Multihousing News, an industry publication, said the wealth of West Hollywood residents was one of the factors in deciding to build the apartments.
“There are new projects going up in West Hollywood, and that’s a direct reflection of the affluence and demand of the area,” he said. “West Hollywood is on fire right now. People want to live near where they work and play, and that’s what’s driving these consumers.”
The project would include 26 one- and 25 two-bedroom apartments along with and two three-bedroom two-story apartments. Each would have a space that could be used for a home office. There would be a rooftop deck with a swimming pool, a fitness center, a yoga deck, a club room and a library on the ground floor. Additional amenities proposed include a deck, outdoor dining areas, outside bike stations and a pet washing station. There would also be 12 apartments for low- to moderate-income people. Heslin did not disclose anticipated rents for the apartments.
“It’s right in the heart of West Hollywood, which is a difficult market to penetrate, especially with new construction,” Heslin told MHN. “The consumer of today who can afford this product is very demanding and very discerning … They are looking for something unique and are willing to pay for it. The consumer in West Hollywood is very affluent, very creative and looking for a lifestyle that serves their needs and desires and this project does that.”
R&A Design in Santa Monica will serve as the lead architect/designer on the project. 1250 North Investments LLC, which is owned by Oak Coast, has applied to the West Hollywood Community Development Department for a permit to build the building, which currently is under review.
They need to improve the aesthetics here! Come on be creative. I am not opposed to the project but create something that is different than everything else being constructed… Try to build something that people say wow! I’d love to live there! The units will command higher rents and when they do vacate the will take less time to fill. Also offer ammenites other complexes do not…be creative! You’ve got the blank slate come on!!!
Man they are ugly just wait for a few yrs the design won’t hold up just go to Santa Monica and see what they are doing just more cheap looking apts no charm at all ,,,,we all live in boxes and they all look just the same as the song goes
So…. you guys would rather that no new apartments be built in West Hollywood and the rest of us suffer when we’re looking for a new place to live in the area? What a dumb argument…
For the record: I think they look great. A lot better than the crappy old, deteriorating apartment stock that can be found in much of the neighborhood.
Hey, Center City! Here come the big square boxes to YOUR neck of the woods. Hope you enjoy the extra traffic as much as those on the east side are about to bear witness to. The city’s new slogan – “Visit West Hollywood! 1.89 sq. miles of Traffic Hell” (formerly known as the Urban Village)
While the rendering doesn’t show much detail, they aren’t horrible – they just aren’t very interesting. They all begin to look the same. This is just another in-fill project that piles on to the cumulative total of hundreds of new units (condos and rental apartments) within just a two-mile radius. Expect to see more of these projects. And expect to see them all approved as each one, taken alone, isn’t a major impact.