Jeffrey Morris, a 25-year creative advertising and marketing strategist in the greater Los Angeles area, has been named the chief marketing officer for Visit West Hollywood, the city’s tourism organization.
Morris joins the organization at the launch of a new brand and supporting campaign.
In 2015, Morris managed the strategic and creative implementation of Los Angeles’ popular and successful “What’s your LA Story” campaign. The effort was developed for the L.A. Tourism and Convention Board as a comprehensive domestic and international brand strategy to increase awareness, visitation and hotel business in Los Angeles. The campaign was the most successful to date for the tourism organization, and was recognized by Expedia as a “Top Digital Campaign”, along with other accolades.
“Because our city’s marketing budget is funded by overnight stays’ bed tax from visitors, Jeff’s experience is key to the city’s success,” said Tom Kiely, president and CEO of Visit West Hollywood. “We feel Jeff will raise our profile and build additional demand for our hotels as well as all businesses here that make us a global destination within the LA area.”
Morris’ digital marketing work has been seen worldwide in Australia, Canada, China, and the UK – markets which West Hollywood is involved in developing.
“There is absolutely no place on earth like West Hollywood,” Morris said, “and I am thrilled to be joining the team to promote this world-class destination and invite visitors from around the globe to experience what WeHo is all about.”
Most recently, Morris was the founder and chief management supervisor for Strategy + Craft, a marketing firm. Prior to that, Morris spent more than 20 years as a partner at HEILBrice Marketing Communications in Newport Beach, serving in the role of president for 11 years. It was there that Morris led teams to develop the advertising and marketing efforts for the Los Angeles Clippers.
In his new role, Morris will direct Visit West Hollywood’s marketing effort that supports 16 hotels, two motels, two hotels nearing completion, a third new hotel opening in 2018, as well as the Sunset Strip and the West Hollywood Design District Business Improvement Districts.
West Hollywood appears no longer a town where folks have chosen to live and work, nurture a family, a business or a community. West Hollywood is unmistakably a brand, a destination and a gleaming turnstile through which will pass the inevitabile tourist who vastly benefits from our uniqueness but leaves little in return except the sound of Ka- Ching! Surely Mr. Morris will be dedicated to reaching his goal of transforming every scintilla of space into an opportunity without any thought to balance. Coexistence rarely matters in the quest for success. At what level and at what real price is… Read more »