EREWHON West Hollywood is getting ready to open at the end of the month. The super luxury organic grocery market will open at 8550 Santa Monica Blvd., in the space formerly occupied by Sprouts Market.
The West Hollywood EREWHON will be the company’s 11th location. The company currently has 10 locations including Beverly Hills, Calabasas, Culver City, Fairfax, Manhattan Beach, Pacific Palisades, Pasadena, Silver Lake, Studio City, and Venice.
A company spokesperson told WEHOonline that “we are shooting for a February 25th open.” A sign on the exterior indicated the company is now hiring personnel. The small and mighty grocery chain has become famous for its tonic bar, and celebrity-designed $20 plus smoothies.
Top sellers at EREWHON include the Hailey Bieber Strawberry Glaze Skin Smoothie. It is reported that the company sells around 40,000 units per month of this one item. At a retail price point of about $21, the Hailey Bieber Strawberry Glaze Smoothie is a $10,000,000 dollar per year item. The smoothie includes strawberries, avocados sea moss, collagen and coconut cream.
EREWHON was founded in the 1960’s as a natural food shop and was acquired by Tony And Josephine Antoci in 2011. The husband and wife team have transformed the business into a high-end “lifestyle” where food meets celebrity. Erewhon is a family business with the couples three children Alec, Austin and Maddy all working at the company. Tony’s brother Vito also serves as the company’s Executive Vice President.
EREWHON is estimated to generate an 750 million dollars per year, with sales per square foot estimated to be between $2000-$2500 at the highest in the industry
Their prices, to say the least, are just a leetle expensive.
just across the street from Trader Joe’s?… Great move!!! Remember Sprouts?
Interesting how “lightning fast” this has happened?
Food should not be a luxury item.
yup
Will Weho put up with a grocery store with even higher prices than other local grocery stores?
This is a marketing ploy by Erewhon. Sprouts had everything…great selections, prices AND PARKING. But not the brand recognition. Erewhon is a prestige proposition. I think this will work.