Game On — Hasbro Brings 100 Employees to West Hollywood’s Historic Lot at Formosa

Let the games begin! Hasbro’s coming to West Hollywood.

The toy and games company signed a long-term lease Tuesday at The Lot at Formosa on WeHo’s eastside. After last week’s bummer news about Quixote studios closing shop, this is a great move for both the City and supporting businesses.

The LA Business Journal reports company locked down over 30 thousand square feet of space at the historic entertainment campus at Santa Monica Boulevard and North Formosa Avenue. Plans are to move about 100 employees there from Burbank beginning in the first quarter of 2027. The employees who’ll be making the move work across film, television, gaming, toys, licensing, digital content and what Hasbro’s been calling its AI studio.

Kim Boyd, Hasbro’s president of global licensing and entertainment, said the move puts the company closer to the people it works with. “This move marks a new chapter for Hasbro, bringing our teams into the heart of West Hollywood and closer to the partners we collaborate with every day,” Boyd said. Boyd also said the campus itself was part of the draw. “We’re excited to join the creative legacy of The Lot at Formosa and invest in a dynamic new home for Hasbro’s L.A.-based teams who work across film, television, digital content, gaming, toys, licensing and our growing AI studio,” Boyd said.

The Lot’s current tenant roster is stacked. HBO signed a long-term lease in 2021 for soundstages, support buildings and production office space, and it’s produced “Euphoria” and “Big Little Lies” on the lot. Miramax moved its headquarters there in January 2025. Live Nation is there. Kevin Hart’s production company Hartbeat is a tenant. Dotdash Meredith, which publishes People, Entertainment Weekly and Us Weekly, has offices on the campus. The Oprah Winfrey Network and Showtime have both been tenants at the campus in the past.

CIM Group spent years trying to sell the property and couldn’t find a buyer. It eventually sold it to an affiliated LLC in a $229.8 million transaction last year, replacing prior debt with a $155 million loan. They’re also on tap to build the tallest building in town though that project is moving very slowly. 

Hasbro’s got an active development slate. A Monopoly feature is in development at Lionsgate through Margot Robbie’s production company LuckyChap. There’s a new G.I. Joe film set up at Paramount. Netflix is developing a competition series based on the board game Clue. The company’s last two wide releases both came out in 2023. “Dungeons & Dragons: Honor Among Thieves” grossed $205 million globally. “Transformers: Rise of the Beasts” earned $441 million.