Kith, the New York-based global lifestyle brand, is expanding its West Hollywood footprint by taking over the former Fred Segal location on the Sunset Strip. The move more than doubles the size of its existing space, which has been open since 2018.
Founded by Ronnie Fieg in 2011, Kith began as a footwear brand and quickly grew into a full streetwear label. It now operates 18 locations worldwide, including stores in Canada, France, the United Kingdom, South Korea, and three in Japan.
The expanded West Hollywood flagship will offer the full range of Kith’s lifestyle products, including men’s, women’s, and kids’ apparel and footwear, along with new offerings such as a Kith Café.
The brand’s name, “Kith,” refers to people close to you who aren’t family—such as friends, neighbors, or colleagues.
