West Hollywood’s City Council moved to support Sunset Strip businesses, approving the Sunset Strip Business Improvement District’s (BID) annual report and a Resolution of Intention to levy reduced assessments for fiscal year 2025-26. The decision, backed by local business leaders, slashes fees to a $500 flat rate for most businesses and $200 for retail, down from up to $17,500, to ease economic strain.
The BID, spanning 1.6 miles from Doheny Road to Havenhurst Drive, faces challenges from fires, inflation, and tourism declines, as outlined in the Economic Development Department’s report by Director Laura Biery, Business Development Manager Paolo Kespradit, and Analyst Laura D’Ambrosia. The reduced assessments, funded by BID reserves, maintain programs like “Summer on Sunset” and the After-Life Transfer Trolley, with a public hearing set for June 9, 2025.
Sol Yamini, BID Chair and Pink Dot President, praised the relief: “This short-term financial relief will be sincerely appreciated by the community.” Brett Latteri, former Den on Sunset owner and BID Chair, echoed support, noting reserves ensure program continuity. Carl Hubbard, Mondrian Hotel General Manager, urged approval, calling the Strip “a destination and resource” for residents and visitors.
However, Lee Maen, representing Innovative Dining Group, requested a full assessment pause, citing “significant economic challenges” from fires and entertainment sector downturns. “Pausing assessment fees… would give local businesses a better chance to recover,” Maen wrote. Genevieve Morrill, West Hollywood Chamber of Commerce BID Manager, supported the $500 cap and urged revisiting the 1996 Sunset Specific Plan for streetscape and pedestrian enhancements.
The council, likely acting via consent agenda, endorsed the West Hollywood Chamber of Commerce to continue managing the BID post-RFP, citing its marketing and event successes. The reduced assessments, a response to economic uncertainty since 2015–16 and COVID waivers, aim to bolster businesses without city funding, with $3,000 in staff costs covered by late fees.
The Sunset Strip’s iconic status as a music and entertainment hub drives the BID’s efforts, but Maen’s plea highlights ongoing struggles. Morrill’s call for revitalization aligns with community demands, setting the stage for the June hearing to shape the Strip’s future.
