A Century of WeHo: The West Hollywood Chamber’s Centennial Book Is Finally Here

Author, Gregory Firlotte at Viper Room on Sunset Strip

The West Hollywood Chamber centennial book wehoonline readers have been waiting for is finally here. After a long-anticipated, pandemic-related delay, the West Hollywood Chamber of Commerce has officially released its 248-page coffee table volume, From WeHo With Love: A History of West Hollywood (Sagest, 2025). Written by Gregory Joseph Firlotte with interviews by Jaqueline Fitzgerald, this book serves as a definitive tribute to the people and businesses that built our city.

Two Books in One

Firlotte describes the project as a dual history: a look at the Chamber’s 100-year evolution and a chronicle of how West Hollywood transformed from a “village” into a world-renowned city. Within the pages of this West Hollywood Chamber centennial book WEHOonline history buffs will discover how the Chamber once served as a de facto city hall, with board members even going door-to-door to install the town’s first house-numbering system.

The Edge of the Sunset Strip

From WeHo With Love also explores how West Hollywood’s status as an unincorporated “island” in Los Angeles County gave it a unique cultural edge. During the 1920s and beyond, the lighter touch of law enforcement allowed the Sunset Strip to become a haven for nightclubs and music venues operating in legal gray areas—freedom that neighboring communities simply didn’t have.

Rare Photos and Hidden Histories

Firlotte, a devoted storyteller of the city since the 1980s, worked closely with Chamber President & CEO Genevieve Morrill to compile the volume. The book is filled with never-before-published photographs and rare archival discoveries. As legendary producer Lou Adler notes in the foreword, West Hollywood is truly a place for the “living-the-dreamers.”

How to Purchase and Shipping Details

Through the end of January 2026, the West Hollywood Chamber centennial book wehoonline special retail price is $72 plus tax.

  • Online Orders: Purchase via credit card at wehochamber.com/shop (a 3.99% processing fee applies).

  • Special Payment: To pay via Zelle, cash, or check, email accounting@wehochamber.com.

  • Local Pickup: Available at the Chamber office (M-F, 9:30 a.m. – 5:30 p.m.). Call 323-650-2688 to confirm availability.

  • Shipping: Shipping is available at the purchaser’s expense. To arrange delivery, please email admin@wehochamber.com.

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